When you think of huge corporations, their "color" commonly becomes noticed with their brand. Here are some examples for you...
-Think COSMOPOLITAN, think pink.
-Think Pespi, think royal blue.
The use of colors in a corporation is vital to creating an image that users/customers/viewers want.
Color plays a huge role in memory recall, by stimulating the senses, it instantly conveys (or reminds) us, the message.
So how do I want my message portrayed?
I want my magazine to be sophisticated, and serious, classical, and show dominant power. So black seems to be a perfect fit. Black is also commonly used with wealth, and to make a logo look 'heavy'.
But I want the magazine to also look simple, with spice, so white would also be a perfect fit with the 'fine' black color. White 'connotes simplicity, cleanliness and purity. The human eye views white as a brilliant color, so it immediately catches the eye in signage. White is often used with infant and health-related products.'
RED! Red is the perfect 'extra' color to be added on my cover page because it increases heart rate, aggressive, energetic, provocative and attention-grabbing.
View this article here: http://www.entrepreneur.com/article/175428
Williams, John. "Your Brand's True Colors." Entrepreneur. Entrepreneur Media Inc., 06 Mar. 2007. Web. 07 Apr. 2016.
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