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When I think of the word magazine, two up and coming, Cosmopolitan and Success. They are both trendy, yet sophisticated. I want to attract not only one gender, but both. So how can I do this?
When looking at statistics of a business magazine source (InBusiness) sources show that 88% of readers are college grads. The key word here is 'graduate'. How do I get around this word, and attract college students, and/or soon to be graduates. So, my idea has been decided. I will create a monthly business magazine with a twist- graduation edition MAY 2016!